A Newsbeat investigation’s discovered a rising number of English women are working as cam models on the internet.
Market analysts the overall webcam market is nowadays worth more than a billion pounds, with online sex shows a big part of it.
Industry insiders say there’s been a rise in applications, partly fuelled by the recession, with hundreds of femme mure sexy British ladies signing up to UK websites every month, many more internationally.
They appear live on webcams which might be accessed on computers around the globe.
Men usually pay premium rates for the privilege.
Twenty-three-year-old Lauren’s been working as a webcam model for some months.
The lady works with a few other girls in a basement of a semi-detached house that is converted into a studio.
It’s been furnished to appear to be two different rooms. On a single side there’s a bed, on the other a sofa.
The girls wear fancy underwear and headsets to talk to punters in the webcams. Lauren told Newsbeat she can make up to £ 30 per hour with bonus deals.
“You can see right now, it is talking dirty. You know, if they ask me to consider my top off, I will perform. ”
It’s a secretive international industry. Women of all ages can work from anywhere in the world, posing naked and talking clearly about sex.
Lauren says she can make about £ 30 per hour like a webcam girl
Market analysts say general the webcam market grew from around £ 730m in 2006 to £ 1 ) 1bn in 2008.
It’s predicted to almost double in well worth again by 2015, with pornographic webcam sites driving a car much of that growth.
They say it’s even more hidden from analysts than any other segments, but is a “lively” part of the market.
The most popular site is huge in size, claiming to have about 27, 000 webcam designs and 17 million people, with around 12, 1000 new sign-ups each day.
Brodie Fry set up one of the websites. He advised Newsbeat the recession provides contributed to more women working seeing that webcam models.
“A lot of women from this sort of economic downturn will move into the adult industry.
This puts substantial pressure on women inside the industry to perform more
Object campaign group
“This is a safe alternative to becoming a great escort or an adult style. There’s total anonymity. Naturally , the operators don’t use their real names.
One site told Newsbeat in the last year it’s put a supplementary 42 British women normally a month on its literature.
Richard Smallbone recently set his own webcam site. He advised Newsbeat up to 150 British women are signing up to UK sites a month, with many extra joining international sites.
He said: “We started off with 12 dating profiles and there would be one girl working during the day.
“Eighteen months down the line, we have now 80 different profiles, anything up to 16 girls doing work during the day. ”
But there are concerns. Campaigners say webcam girls could possibly be pressurised into doing issues they’re not comfortable with.
Mobile adult services are thought to be the next growth area
Anna van Heeswijk’s from Object, which campaigns against the sexual exploitation of ladies, said the industry has to be better regulated.
“It is the man who also decides which women this individual wants to choose, depending on what she looks like and how she has willing to behave sexually.
“This puts gigantic pressure on women inside the industry to perform more and more excessive versions of pornography to be able to attract men, in order to make a living. ”
Lauren has no such worries. The girl said her priority is definitely her three-year-old daughter and insists she’s not being exploited.
“A lots of my friends are working in clothes shops and stuff, they’ve already no money.
“I could do two alterations in a week and Now i am still earning more money than they are and I get to spend all day, every day, with my little girl.
“I probably would not want to be at work all day and still have her in nursery. I actually wouldn’t be able to see her. ”
It is not only on the internet where cam models are becoming more popular.
Juniper Research anticipates that revenues from portable adult services will climb from £ 1 . 3 or more bn in 2008 to £ 2 . 9bn by 2013 – part of that growth is from webcams on mobiles.